As per marketing experts brand voice is messaging & communication not just the visual aspects of creating a brand. The tone of your brand can be or smart and quirky or serious and professional. Branding is determining how you want the others to perceive your brand.
- Being Unique
An USP (unique selling proposition) is a great way to differentiate yourself from the competition and an opportunity to showcase why you matter to the world. The way you communicate matters just as much as the uniqueness of your product or service. If your competitors sound stiff and boring, be different, you could choose to be loose and interesting. Your goal should be to stand out in a noisy marketplace and win customers, is it not?
- Being Consistent
There are over 4,000 advertisements a day, so if you aren’t showing up regularly in inboxes, social networking sites, etc, you are going to get washed out to sea. Saying the same things is like taking people through an exercise called as memorization. Saying the same things over and over again. It isn’t redundancy, it’s consistency.
- Be Compelling
When you know what makes your customer tick, you will know how to compel them. Organizations that compel their customers with strong, powerful words are the ones that win more customers.
- Be useful
If you want to build a great brand, what you say needs to prove valuable to your clients and to your audience. You need to ensure that your goals is to make clients’ lives better and easier. The more useful your product/service/company is perceived to be, the more you will be looked to as the leader in your space.