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Guest Blog

Words to Use In Your Emotional Marketing

While we like to think we make decisions based on rationale and logic, the truth is that they are largely, if not entirely, emotion-based. We are wired to respond to external stimuli with emotions first (the limbic system, in the center of the brain), followed only then by logic (the outer neocortex). So indeed, our brains operate from the inside out.

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Author

ismail chalil

Versatile business leader & corporate trainer with 17+ years of international experience a strategic problem solver, change manager and visionary executive with success implementing plans to meet current & future needs.

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