Lead Generation Using Social Media
If you’re new to social media leads, then this article is surely for you, it offers tips on how to earn more quality leads. When it comes to improving lead quality, social media marketing is the way to go.
Most you might already be aware; lead is a prospective customer that someone shared with you. It could be name, email addresses, phone number etc.
Some Jargons/terms used in the social media world
- Social media lead generation – any activity that you perform on social to collect new leads.
- Social media lead nurturing – good marketers will nurture the leads. This includes taking them through the customer journey, or through the sales funnel.
- Social media lead converting – This is the process of turning potential customers into paying customers.
It’s crucial to remember that when it comes to generating social media leads, it’s not how much leads you have got but the quality of the leads.
To generate leads you should be using the platform your customers use.
If you’re just starting out then Facebook is something that you can start with, more than 2.45 billion people use Facebook every month. They Facebook also provide some of the best tools to collect leads. This doesn’t mean that you have to use Facebook or rule out other social media sites. According to LinkedIn, 89% of B2B marketers turn to LinkedIn for lead generation. There are many agencies which say LinkedIn generates double the leads than other social channels. Before you begin to market on social media, make sure you are familiar with the demographics of the various social media platforms. If they match with your target market.
Now let look at ways to get more leads on social media
- Optimize your profile – Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, and more. Ensure to complete this before you plan your first or next social media lead campaign, ensure you have everything set for you to collect leads organically.
Provide contact information
I have noticed few profiles where there is no contact information at all. Make sure that your contact details should be easily available on your profile. If you add them, be ready to support customer inquiries—whether by phone, email, Messenger, or some other means. (You can use WhatsApp business to enhance customer experience through auto replies etc).
There are various call-to-action buttons For example, if you’d like more people visiting your website then, add a Visit button to your Facebook Page. If you’re looking for appointment, restaurant, or consultation bookings, add Book, Reserve, or Get Tickets action buttons to your Instagram or Facebook profiles.
Create clickable content Without compelling content, you won’t collect leads. It’s that simple. Remember attention spans are shorter than ever. You need to have compelling content, the images you are posting needs to be sharp. Make sure every post has a clear link and enticing call-to-action.
- User-friendly landing pages ( I know this is not part of social media but this is make or break) – Once you’ve convinced someone to click on your link, don’t fail them with a messy landing page. For example, if someone is expecting to find a certain product/service when they click on the link, it better be there. Here are some tips on how to build a good landing page. It should be visually seamless, easily scannable and provide users with a clear path. If your landing page contains a form, be sure to keep it simple. Each question you add decreases the odds of someone finishing it. If you are asking for sensitive details, the less likely you are to get them. Studies have revealed that forms that ask for age are more likely to be skipped.
- Use paid ads If you would like to reduce your efforts, then use paid ads, most of the social media platform provide an option where you can promote the post and can be synced directly to your customer management system or downloaded so your sales team can follow up as needed.
- Offer the right incentive When people share information with you offer them incentives. Based on the type of lead you’re looking to collect, there are different incentives you can offer to sweeten the deal.
- Gated content Depending on your industry, gated content such as whitepapers, invite-only webinars make for compelling incentives. Tactics that drive the best results for lead nurturing.
• Webinars 35%
• Email newsletters 29%
• Thought leadership articles 28%
• Whitepapers 26%
• Customer content (case studies, reviews, etc.) 25%
• Sales emails 21%
Remember, you should have a good reason to collect customer information. Whether it’s to deliver a quality newsletter, cultivate loyalty, or offer rewards in the future, tell customers what’s in it for them.
- Personalize your offer A little personalization can go a long way, especially when it comes to social media lead generation. Take advantage of the targeting tools available on Facebook, LinkedIn and other platforms to reach the right audience. Run separate campaigns for different audiences so you can tailor your message accordingly. For example, you may wish to split campaigns by gender, occupation, or age level. The inbox is another good place for personalization. Whether you create a Facebook Messenger Bot or a LinkedIn InMail campaign, make the information you already have count.
- Measure and refine with analytics If you’re collecting social media leads, you need to be collecting analytics insights, too.
Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. If you notice, for example, that LinkedIn outperforms Facebook, it may be worth redoubling efforts on that platform. Social analytics tools also allow you to identify the type of creative and messaging that performs best. With this insight, the developer was able to generate 4.3 times more sales leads in its next campaign and lower the costs per lead
Looking for even more tips on how to generate leads from social media? Get in touch with us www.triborosolutions.com