Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers:
“I’m focused on producing short-form video content.”
“I’m trying to live stream as frequently as possible.”
“I’m experimenting with different ad formats.”
The list goes on, and it gets longer with each passing year. In 2021, there are dozens of tactics you can use to grow your audience on Instagram. Cross-promotion, hashtagging, Stories, Reels, and more.
But a more recent tactic is Instagram SEO. We’re all familiar SEO for Google, but we must remember that social media platforms have widely used search functions, too! And optimizing your profile and posts for Instagram search is a great way to to grow your reach get a leg up on your competition.