From generating and publishing content to analytics and reporting, social media marketing can be crushing. Thankfully, there are some splendid Free & Paid social media management tools available. These tools can help you save time and more importantly ensure that your content reaches your target audience and at the right time.
Since there are tons of tools out there, we thought it would be great to showcase some of the Free ones to help you pick what’s best for your business during these difficult times. These are not ranked in any order
Buffer is a well rounded and easy to use social media tool offering publishing social media posts with one queue, engagement, analytics, and team features. Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
Buffer is considered an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media channels.
One of its major plus points is just how simple and straightforward it is to use, while also giving you flexibility. The fact it provides analytics in real-time makes instantly judging the impact of your content a doddle. Use the “Top Post” icon to compare different forms of content to see which works best for each network. While the Buffer app also allows for seamless Google Analytics integration for tracking the success of your marketing campaigns.
Payment plans depend on whether you’re looking to publish or analyze social media accounts, with different pricing for each based on the volume of accounts or published content you want to manage.
Unique value: What their customers love is how clean and intuitive the tools are, how friendly and timely the customer support is, and how helpful our content is.
Hootsuite has been around since 2008 & they are the most blogged social media platform. They are great for content curation, scheduling your social media posts, monitoring along with RSS integration. Their learning academy helps many learn social media marketing skills you need to be successful. The tool allows for bulk social media scheduling.
- Supports 35+ Social Media Platforms – Hootsuite allows you to post to accounts from over 35 platforms, including Twitter, Facebook, Instagram, YouTube, Pinterest and LinkedIn.
- Scheduled Posts – Use a card-based social media calendar to plan and schedule posts. You can even schedule in bulk and have specific posts reshare automatically in between posts you’ve scheduled manually.
- Curate Content – Curate relevant content to share to your audience by searching for content based on hashtags, keywords and location. RSS feeds are also available.
- Content Library – Build a library of pre-approved images and messages your team can use to schedule posts on the fly.
- Ad Campaigns – Create ad campaigns complete with targeted audiences to promote specific posts directly from the Hootsuite dashboard. Facebook and LinkedIn advertising are supported.
- Monitoring – Set up individual streams for showcasing mentions, retweets, likes and more for each social media profile. Review monitoring is available as well.
- Collaboration – Manage your organization’s accounts without sharing passwords. You can also assign tasks and assignments and block posts until they’re approved.
- Analytics – View a snapshot of the number of engagements you received from each platform, and build custom reports showcasing specific information, such as likes and follows. Data on your team’s response performance are available as well.
3. Social Pilot
More Accounts + More Posts = Better Value for Money
Add all your social media accounts, and then some. Post all your updates without ever worrying about running out of limits. Go beyond the popular social networks to increase engagement and leads with #1 social media scheduling and publishing tool.
Powerful Social Media Analytics and White Label PDF Reports with One Click
Make data-driven decisions to improve engagement and finetune your social media strategy. Download and Share beautiful and presentable social media reports in PDF format with just one click.
Engage Efficiently With Social Inbox
Being trusted social media engagement tool, Reply to all your comments, messages and posts on multiple Facebook Pages – in real-time with SocialPilot. Filter conversations and focus on the ones that matter – so that you don’t miss replying to any customer.
Moving on to the new players who offer great free & paid options
If you are into just posting texts then this is the perfect tool for you. SlackSocial is a useful service that helps you in managing your social circle. SlackSocial is a one stop solution for scheduling updates on popular social networks. All you need to do is schedule your updates and leave it on us for timely delivery of the update on desired social network. It’s extremely simple to use and real time and money saver. We support almost all the popular social networking platforms.
Some key features include
Unlimited profiles – Attach unlimited facebook accounts, facebook groups, facebook pages, Instagram accounts, twitter accounts, linkedIn accounts, LinkedIn pages, telegram channels, Subreddits, Blogger blogs and tumblr blogs.
Scheduling – Simple scheduling wizard helps to schedule posts on multiple profiles in just few clicks.
Graphical analysis – Get analyzed social engagement statistics from social networks. Graphical representation of statistics for better understanding and decision making.
The last in our list is a superhero PUBLER
Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business & YouTube from the same spot.
Some of their features include
RECYCLING POSTS – Automatically recycle your evergreen content (quotes, articles) so that your queue never runs dry even if you don’t have anything new to share.
MEDIA LIBRARY & EDITOR – Store and organize unlimited media. Easily upload new media or import them directly from Canva, Google Drive, Dropbox & Unsplash. Crop, resize, add filters, add text or draw on your photos right within Publer.
RECURRING POSTS – Easily schedule the same post to go out every two days, every Friday, every three months and so on. The options are limitless. This is ideal for recurring events or weekly sales.
CALENDAR VIEW MODE – Keep track of both the future & past posts, filter & search through posts, schedule new content right from within the calendar, drag & drop to reschedule and view holiday #hashtags for each day.
POST CALLBACKS – Schedule follow-up comments, automatically share posts from one social account to the rest of the accounts or automatically delete posts after a while.
SAVED DRAFTS – Save your posts as drafts if you’re planning to reuse them again in the future, or if they’re not ready to get published yet. Easily tag them to keep them organized
Do you need end-to-end solution to boost your engagement and brand awareness, or a lead-generation tool, or a content planner for social media content? Prioritize your business’s needs and see which of these tools would fit your requirements.