The ongoing pandemic has caused a major disruption in the business world and it has left many agencies anticipating and predicting digital marketing strategies to stay ahead of the curve. The pandemic will see companies invest more in digital marketing strategies to leverage the shifting business environment. Employees will continue to work in a hybrid setting or completely from home.
- Increased Use of Social Media to retain and engage customers
The last 2 years saw more people increase their time online, including how they researched products, brands, and organizations. The change created new opportunities for marketers to use inbound digital marketing to reach audiences and re-engage long-time ones. You can develop a new content plan, make regular posts and updates, monitor and drive client responses and reviews and attract new business.
- Marketing Content that is interactive
Providing interactive elements to your website and social media platforms is another way to retain visitors, increase their engagement with your brand and content and learn about them. For instance, insurance companies can add a premium calculator to their website that offers value to visitors and increase their engagement. It also allows you, to learn more about your visitors based on the data they key into the calculators. You can further use the data collected to refine your service offerings etc.
- Video Content
Video content will amount to 82% of all Internet traffic. 54% of consumers prefer more video content from brands as reported by HubSpot . Therefore, it’s essential to use video content formats that fit your brand and industry. Ensure that you brand all your videos properly to portray your brand, values and make them memorable.
Chatbots and AI
Start using chatbots & AI tools on your website to capture client analytics and click funnels.