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There are many myths about websites and how they work. Some people believe that you need to have a lot of technical knowledge to create a website, when in reality, anyone can create a website with just a few clicks of a button. Other people believe that websites are expensive to create and maintain, when in reality, you can create a website for free using one of many free online platforms. Still others believe that websites are only for businesses, when in reality, anyone can create a website for any purpose.

So, if you’ve been thinking about creating a website but have been put off by some of the myths out there, don’t be!  In this myth-busting article, we’ll shoot down those misconceptions and empower you with real website wisdom, so you can learn to make your website work for you.

Let the truth be revealed!

Many people believe that having a website is only for business owners who are selling products or services online. Often, these people are business owners themselves but of the brick-and-mortar (physical store) variety. They don’t see the value in having a website and are happy to generate leads through word of mouth like they always have.

Whats the truth?

It is no secret that quality website design is critical in today’s digital age. Customer are spending more time than ever on their computers, laptops and tablets — nearly four hours every day, according to the Nielsen Total Audience Report. Your website will likely be the first-place consumers encounter your brand. Your web design not only conveys information about your products and services but also speaks to your values, style and relevance.

While some small business owners may be able to get away with not having a website, if their competitors are on the web, not having a website will, at some point, start to hurt sales.

All types of businesses need a website and not just to attract new people. Having one helps build a relationship with customers, too. The more information you provide for your visitors, the more trust you’ll earn, and that’s critical when you’re trying to grow your business.

Many people are reluctant to create a website, because they think it’s very expensive. They’ve been made to believe that creating a website is a long, never ending process, requiring them to hire a developer that will charge an exorbitant fee.

What’s the Truth?

The reality is, building a website is very affordable, and you can do it yourself, without having to hire an expert. With the availability of website-building platforms like WordPress and professionally designed templates, you can build your website in one day with no coding knowledge.

Templates are a great way to get a beautiful website, save time and money, and find a design that perfectly reflects your brand personality.

With the free technical guidance that’s available, you can implement all the features your business website needs. For instance, if you were a florist, you could choose a website template that was designed specifically for florist —one that allows users to select flower, buy them online, leave their contact details, learn about your values, and has other features that are essential for running a your shop.

Sometimes I hear some of my customers who have older existing websites that you can view on a mobile device but are not responsive. They believe that since it looks like what you would see on a desktop that it works.

Having a responsive website is essential. A responsive website must be collapsible and expand according to the device your prospect is viewing it on.  It will work on mobile, desktops, laptops, and notebooks without users having to perform a lot of zooming and searching for the sections they need to get to.

Open your website on all of these types of devices. If your website is genuinely responsive, you can read your entire website without having to pinch and zoom in.  Your images, menus, and resolution should switch automatically to provide a seamless user experience. Read more about responsive website design.

Your potential client’s first interaction with your website should make them feel like it was designed for them. This is particularly important if your website caters to multiple audiences. Avoid overwhelming site visitors with details about every facet of your product or service and instead create clear calls to action that help specific audiences quickly and easily navigate to the content they need.

It is more important to customize your content and create a clear pathway to important information than it is to showcase every aspect of your business on your homepage.

There may be generational and socioeconomic gaps in technological knowledge and aesthetic taste, but that doesn’t mean your website design can’t appeal to multiple demographics. Work smarter, not harder to engage with each of your target audiences by finding the areas where their preferences overlap.

For example, the baby boomer and millennial generations may both prefer large font and less cluttered design. In my experience, millennials are drawn to unique typography while baby boomers favor simple fonts, so a modern but easy-to-read sans serif could potentially appeal to both groups.

If you are looking to build your website and want to ensure it’s responsive, user friendly and elegant, get in touch with us today.

We can help you develop a plan for your website that ensures a seamless user experience, incorporates the best web design practices, and is accessible so everyone can enjoy what you have to offer.

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